Digital native students all over the world can receive information online, can monitor league tables and can of course apply unassisted to university. Yet, how many students in the United Kingdom or United States apply without the guidance of a high school counsellor or sixth form tutor? It is almost unthinkable that any student should apply without guidance and support.
International students studying outside their home country use agents and education counsellors to help select their future study options – a pattern evident even in the most sophisticated Asian markets like Japan, Korea and Taiwan where all students have permanent online access. Why? Because the choice is bewildering and students who are non-native speakers of English find the process of dealing with overseas universities complex and intimidating.