New year, new views: Positivity toward US up among education agents in China and worldwide

Before 2020, souring diplomatic relations between China and the US counted among several variables that precipitated in a small-but-steady decline in international student enrollment at American universities. Compounded with the global COVID-19 pandemic and skepticism regarding the initial US coronavirus response, perceptions of the study destination worsened not only in China but around the world, contributing to what would become historic international enrollment losses.

Over the course of 2021, INTO conducted two global surveys of education counselors and agents to gauge sentiment toward different destination countries as the pandemic continued — one in spring, and one in fall. The surveys show that, in the last year, perceptions of the US as a study destination have improved significantly in the China, Hong Kong and Macau (CHKM) region, and across the globe. Simultaneously, the latest Open Doors and visa issuance data suggest student demand is rebounding, too.

Although the emergence of the Omicron variant has renewed anxieties around international educational exchange — more so in some regions than others — these findings serve as strong signs that US international higher education is on the road toward recovery.

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