Student Employability: Using Social Media to Enhance Careers

Students using computerAs reported in the Guardian Education blog, students should be using social media to enhance their employability, and universities have a duty to encourage this.

Not only are students expected to use social media in many of the jobs they get after graduating, they should be using it to increase their online presence and chances of getting a job.

Recruiters are using social media more than ever to find employees, with Linkedin being a major player, as well as Twitter and Facebook which helps enhance a student’s profile. Linkedin especially is a great way to go beyond the standard C.V as outlined on their blog.

As the infographic outlines below (courtesy of Career Enlightenment), social media is something that isn’t going away, and universities should embrace it to improve student employability after graduation.

Job searching with social media
Click to see larger image (opens in new tab)

How can universities help?

Universities should encourage students to use social media during their studies. The use of hashtags on Twitter to share ideas and create an open forum for discussion is one way of doing this.

One thing to bear in mind however is that while most students will be familiar with using social media personally, they may not be familiar with using it as a professional tool. Promoting and reinforcing social media as an addition to a CV is a good way to approach this.

What does INTO do to help employability?

Here at INTO, we offer students courses with Common Purpose, which incorporate employability as an element, as outlined in the Common Purpose brochure. This helps students discover how to enhance their candidate profile and utilises skills such as teamwork, entrepreneurship and confidence to get the most out of their qualifications when they finish university.

Danny Bartlett

Author: Danny Bartlett

Danny is the PR and Media Manager at INTO University Partnerships

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