
At a time when prospective international students continue to face hurdles to starting their studies abroad, clear, consistent communication around the evolving COVID-19 situation is more critical than ever. Driving the many innovations institutions and organisations have implemented to overcome physical distance and supplement in-person events is an understanding that connecting with students means looking at emerging complexities through their eyes.
No newcomer to counselling and recruitment, Success Factor is one of the educational consultancies with which INTO partners that has helped study abroad aspirants in Pakistan navigate tough decisions, travel barriers, and difficulties obtaining visas from day one of the pandemic. We sat down with Mohsin Baweja, co-founder and CEO of Success Factor, to discuss the organisation’s 25-year history, signs of rebounding demand among Pakistani students, and what, in his view, is the key to the international education sector’s recovery in 2021 and beyond: Meeting students where they are.
Continue reading “Intentional engagement in extraordinary times: Success Factor educational consultants on reaching students and driving recovery in Pakistan”