This blog post draws from NAFSA resources on sponsored student recruitment strategy created in collaboration with Krista Kennedy, MS, Sponsored Student Program Administrator, Portland State University; Matthew Sacco, MA, Director of International Enrollment Partnerships, George Mason University; and William Shuey, MPA, Assistant Director of Sponsored Relations, Pennsylvania State University.
As we adjust our desk lamps and dust off our backgrounds in preparation for a fully virtual NAFSA, this year’s theme, “Designing our Shared Future,” gives us ample opportunity to reflect on how we better engage with communities around the world and serve the next generation of international students post-pandemic. Make no mistake: Institutions that diversify their recruitment efforts to meet new challenges now will reap the rewards of recovery in fall 2021 and beyond.
US universities can bolster their international-student recruitment strategies by working with sponsoring organizations—governmental or private entities that provide full or partial scholarships for students to study around the world. Mounting a successful sponsored student recruitment strategy means focusing your institution’s efforts in a quickly changing sponsorship landscape, building relationships with sponsoring bodies, and smoothly interfacing with those organizations while supporting students.
From global travel restrictions and consulate closures to online learning and Zoom fatigue, the COVID-19 pandemic has posed diverse challenges to Indian students attempting to study abroad. In the face of adversity, however, they have shown a steadfast commitment to international education. Just 5% of Indian students admitted to U.K. universities in fall 2020 deferred their study plans; and, between September 2020 and January 2021, 79% more Indian students applied for and received F-1 visas to study in the U.S. than did during the same period one year prior.
Shiksha Study Abroad is one of the organisations with which INTO partners that has unwaveringly supported Indian students in their pursuit of education abroad since the onset of the pandemic. We caught up with Nandita Bandopadhyay, senior vice president, international sales and client success, for Shiksha.com, to discuss Shiksha’s hybrid model of student service as well as resilience and rebounding interest among Indian study abroad aspirants as vaccines are administered and mobility resumes.
Traditional destination countries can expect to see more international students in the coming year according to a survey of more than 750 student recruitment organizations from 69 different countries.
The poll, conducted in March 2015 by INTO University Partnerships indicates that the United States, the United Kingdom, Australia and Canada will all see an increase. Perhaps most surprisingly, for those based in the UK at least, is that 72 per cent of those surveyed believe they will be sending more students in the coming 12 months.
More than 880 respondents from 63 countries participated in the 2014 INTO global educational counsellor survey. The results have once again supported some of the wider mega-trends in international education – including the rise of China, the growth in awareness of online education and the increasing importance of student advocacy. But one of the the key messages emerging from this survey is that while agents cite rankings most often when counselling students, it is the basics of service quality – response times to enquiries and applications, which they value most highly in their relationships with client institutions.
Over 200 delegates from across the globe have gathered in steaming hot Bangkok for INTO’s third annual Global Recruitment Conference (GRC). Two days in, INTO’s Publications Editor Clare Allan sent this report from the Thai capital… Continue reading “A warm welcome at INTO The Future”→
I left INTO at the beginning of 2013 to study Mandarin Chinese full time in Kunming, China. My reasons for doing this and my experiences ‘on the other side’, as an international student, are for another day.
But, with an eye to the future, I wanted to continue some kind of association with INTO, so I approached the recruitment team in Guangzhou to see if I could assist in any way. Despite my very basic language skills I was fortunate enough to be asked to help Tyler Nusbaum and the team with some agent events. Here I got to experience first hand the reality of the job that agents do to support students. Continue reading “Perception and reality – my humbling experience of agents’ work in China”→
The recent Higher Education Better Regulation Group report which estimated that the UK higher education sector has spent £67 million on visa compliance, got me thinking. Has it really been five years since the Points Based System (PBS) was introduced?
It immediately took me back to when I was working at the University of East Anglia and I was asked to lead on a little project for about six to eight months to make sure that the University’s visa letters had consistency across the faculties and included our new licence number. It’s funny how that little project has evolved as per the HEBRG report and cost HE institutions £67 million, but surely that must also be seen as an investment in one of the UK’s most valuable export sectors and, more importantly in supporting students on their journey to the United Kingdom?
Digital native students all over the world can receive information online, can monitor league tables and can of course apply unassisted to university. Yet, how many students in the United Kingdom or United States apply without the guidance of a high school counsellor or sixth form tutor? It is almost unthinkable that any student should apply without guidance and support.
International students studying outside their home country use agents and education counsellors to help select their future study options – a pattern evident even in the most sophisticated Asian markets like Japan, Korea and Taiwan where all students have permanent online access. Why? Because the choice is bewildering and students who are non-native speakers of English find the process of dealing with overseas universities complex and intimidating.