Versatile recruitment in a changing world: Incorporating sponsored student recruitment into your institution’s internationalization strategy

This blog post draws from NAFSA resources on sponsored student recruitment strategy created in collaboration with Krista Kennedy, MS, Sponsored Student Program Administrator, Portland State University; Matthew Sacco, MA, Director of International Enrollment Partnerships, George Mason University; and William Shuey, MPA, Assistant Director of Sponsored Relations, Pennsylvania State University.

As we adjust our desk lamps and dust off our backgrounds in preparation for a fully virtual NAFSA, this year’s theme, “Designing our Shared Future,” gives us ample opportunity to reflect on how we better engage with communities around the world and serve the next generation of international students post-pandemic.  Make no mistake: Institutions that diversify their recruitment efforts to meet new challenges now will reap the rewards of recovery in fall 2021 and beyond.

US universities can bolster their international-student recruitment strategies by working with sponsoring organizations—governmental or private entities that provide full or partial scholarships for students to study around the world.  Mounting a successful sponsored student recruitment strategy means focusing your institution’s efforts in a quickly changing sponsorship landscape, building relationships with sponsoring bodies, and smoothly interfacing with those organizations while supporting students.

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