Only the Strong Survive? It Ain’t Necessarily So.

Polar Bear
Image by 272447 from Pixabay

 

Last month, Moody’s released an investor update headlined,   “Universities with strongest brands, significant scale, highest debt levels best positioned for coronavirus challenges.”  While that may be true for the strongest universities, the increased demand for higher education that will inevitably follow the COVID-19 pandemic means that institutional relevance and the agility necessary to respond to shifting market dynamics will be just as important as scale of brand and strength of the balance sheet when it comes to survival.

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