Versatile recruitment in a changing world: Incorporating sponsored student recruitment into your institution’s internationalization strategy

This blog post draws from NAFSA resources on sponsored student recruitment strategy created in collaboration with Krista Kennedy, MS, Sponsored Student Program Administrator, Portland State University; Matthew Sacco, MA, Director of International Enrollment Partnerships, George Mason University; and William Shuey, MPA, Assistant Director of Sponsored Relations, Pennsylvania State University.

As we adjust our desk lamps and dust off our backgrounds in preparation for a fully virtual NAFSA, this year’s theme, “Designing our Shared Future,” gives us ample opportunity to reflect on how we better engage with communities around the world and serve the next generation of international students post-pandemic.  Make no mistake: Institutions that diversify their recruitment efforts to meet new challenges now will reap the rewards of recovery in fall 2021 and beyond.

US universities can bolster their international-student recruitment strategies by working with sponsoring organizations—governmental or private entities that provide full or partial scholarships for students to study around the world.  Mounting a successful sponsored student recruitment strategy means focusing your institution’s efforts in a quickly changing sponsorship landscape, building relationships with sponsoring bodies, and smoothly interfacing with those organizations while supporting students.

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Intentional engagement in extraordinary times: Success Factor educational consultants on reaching students and driving recovery in Pakistan

At a time when prospective international students continue to face hurdles to starting their studies abroad, clear, consistent communication around the evolving COVID-19 situation is more critical than ever.  Driving the many innovations institutions and organisations have implemented to overcome physical distance and supplement in-person events is an understanding that connecting with students means looking at emerging complexities through their eyes.

No newcomer to counselling and recruitment, Success Factor is one of the educational consultancies with which INTO partners that has helped study abroad aspirants in Pakistan navigate tough decisions, travel barriers, and difficulties obtaining visas from day one of the pandemic.  We sat down with Mohsin Baweja, co-founder and CEO of Success Factor, to discuss the organisation’s 25-year history, signs of rebounding demand among Pakistani students, and what, in his view, is the key to the international education sector’s recovery in 2021 and beyond: Meeting students where they are.

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Introducing INTO CareerFirst: Building better futures with students and universities

Job hunting has never been easy, but a confluence of factors—from accelerated digitalization across sectors to pandemic-induced economic contraction—has made for a fundamentally changed and challenging global career landscape today.

It’s a transformation that weighs on the minds of many, but none more so than the soon-to-be university graduates who must navigate the most complex, competitive job market in recent memory.  For international students in particular, landing a dream job means managing cultural differences, physical distances, immigration issues, and a range of other obstacles while navigating this new normal.

Enter INTO CareerFirst, our new, all-encompassing employability programme—the first in market to offer comprehensive support tailored for international students.  Launching in October of this year, CareerFirst will pull together a network of mentors, coaches, and industry experts, state-of-the art learning technology, and curricula developed in partnership with academic colleagues and leading employers to give students the skills, connections, and experience they need to achieve their post-graduation career ambitions.  Michael Lynas, Vice President, INTO CareerFirst, offers insights into how the programme will complement academic studies, integrate seamlessly with services already on offer at higher education institutions, and benefit both international students and the US and UK universities at which they study.

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Light at the end of the tunnel? Perspectives on resilience and recovery in India from Shiksha Study Abroad

From global travel restrictions and consulate closures to online learning and Zoom fatigue, the COVID-19 pandemic has posed diverse challenges to Indian students attempting to study abroad.  In the face of adversity, however, they have shown a steadfast commitment to international education.  Just 5% of Indian students admitted to U.K. universities in fall 2020 deferred their study plans; and, between September 2020 and January 2021, 79% more Indian students applied for and received F-1 visas to study in the U.S. than did during the same period one year prior.

Shiksha Study Abroad is one of the organisations with which INTO partners that has unwaveringly supported Indian students in their pursuit of education abroad since the onset of the pandemic.  We caught up with Nandita Bandopadhyay, senior vice president, international sales and client success, for Shiksha.com, to discuss Shiksha’s hybrid model of student service as well as resilience and rebounding interest among Indian study abroad aspirants as vaccines are administered and mobility resumes.

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All things not equal: SEVIS data show COVID-19 took disproportionate toll on language programs in U.S.

The Student and Exchange Visitor Program (SEVP) recently published its 2020 SEVIS by the Numbers report outlining Student and Exchange Visitor Information System (SEVIS) data on F-1 students from calendar year 2020.  The report provides a comprehensive picture of the COVID-19 pandemic’s impact on international student enrollment at American institutions last year, revealing that the number of international students in the U.S. decreased by 17.86% and the number of new international student enrollments decreased by 72%.

COVID-19 did not take an equal toll on international enrollment at different levels of study.  Associate degree and intensive English programs saw more significant losses than did programs at other levels of study in 2020—especially doctoral programs, which made it through the year relatively unscathed.  This marks a continuation of pre-pandemic trends up until 2019/20, and it threatens to erase early signs of recovery for associate degree and intensive English programs which emerged just before the pandemic began.

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2021 in focus: Asymmetric recovery among top sending countries for international students in U.S.

At the end of last year, the Student and Exchange Visitor Program (SEVP) released data on active international student records from September 2020, offering new insights into how COVID-19 has affected the number of international students in the U.S.*  INTO, NAFSA, and the Association of Public and Land-grant Universities recently outlined quick facts from the data in an update to our groundbreaking report, Factors Influencing U.S. International Student Enrollment Growth and Decline.

Among other trends, the new SEVP data show that the number of students from China, South Korea, and Saudi Arabia—three of the top seven sending countries for international students in the U.S.—decreased far more significantly as a result of the pandemic than the number of those coming from India, the second-most sending country.  Furthermore, additional data on F-1 visa issuances and international student applications for fall 2021 admission show that interest in U.S. study in India and other South Asian countries has rebounded quickly as vaccines roll out and global student mobility slowly resumes, while the number of students coming to the U.S. from China and other top sending countries continues to stagnate or decline.

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2021 in focus: Emerging priorities spell shifting pursuits for international students

In the competitive career landscape of COVID-19, international students deserve real returns on the resources and time they invest in studying abroad.  As the pandemic continues to impact on the jobs market in 2021, students face dual dilemmas: the financial feasibility of their study abroad aims and the security of their postgraduate ambitions.  As a result, they are not only starting to study in alternative destinations and virtual environments—they are choosing to pursue different subjects, trending toward programs like mathematics and computer science which offer growing opportunities for employment.  It is a pattern at U.S. institutions that preceded the pandemic, and it will play out in years to come as employability continues to dominate among the priorities of students everywhere.

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Causes for celebration and concern: A three-year perspective on female international students in STEM at U.S. institutions

The global pandemic has had a disproportionate impact on female international students in STEM programs at U.S. institutions.  According to data from the U.S. Student Exchange and Visitor Program (SEVP), the proportion of female international students in STEM fields in the U.S. grew to new heights in the three years leading up to the pandemic.  However, SEVP’s post-pandemic data shows that COVID-19 has had a more significant negative impact on the number of female international students in STEM in the U.S. than it has on the number of their male peers.

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2020 in the rearview: What discrepancies in pre-pandemic declines imply for U.S. institutions’ recoveries

With 2020 in the rearview mirror, the full impact of COVID-19 on international enrollments at U.S. universities is coming to light. It is important to consider last year’s significant decreases in new international student enrollments (NSEs) in the context of long-term international enrollment phenomena, including declines in NSEs which preceded and were exacerbated by the pandemic. Institutions did not experience these pre-pandemic declines equally, nor will they start post-pandemic recovery from the same position as mobility slowly resumes in 2021.

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The proof is in the partnership: NAFSA, APLU, and INTO analysis finds universities with recruitment/pathway partners are more likely to see international enrollment growth

The release of the Institute of International Education’s annual Open Doors data this week made for sobering reading among the American higher education community.  Before we provide our take on the findings, we want to offer some key context to the declines we saw in 2019/20. 

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