Reflections on CBIE – the re-emergence of ‘Brand Canada’

Raed Ayad currently works for INTO as a Research and Policy Analyst.  As a Canadian citizen who has studied in Canada and in the UK, he offers his reflections on the change in Government in Canada and its potential implications for Canadian international education strategy.

On October 20th, 2015 the front page of one of Canada’s leading newspapers, the Toronto Star, read It’s a New Canada with a photo of newly-elected Prime Minister Justin Trudeau celebrating his historic win with his family and supporters.

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